In many browsers you can advertise and activate the installation of your Progressive Web App (PWA) directly on the user interface of your PWA. The installation (sometimes referred as “Add to Home Screen”) makes it easier for users to install your PWA on their mobile or desktop device. Installing a PWA adds it to the users launcher so that it can run like any other app installed on your Device.
Why should someone install your PWA?
For the same reason a user installs a native app in the App Store. Users who install your app are your most dedicated users. Users who install a PWA have better engagement metrics than occasional visitors, including more repeat visits, longer time on site, and higher conversion rates, often in line with native app users on mobile devices.